SCORE Workshop: Search Engine Marketing

While there
are countless forms of marketing, search engine marketing (SEM) will literally
"put your business on the map." In this workshop, respected media
marketer Maria Miranda of Miranda Creative will outline 10 key actions you can
take to improve your chances of being found by your target audience on the
leading search tools of Google, Yahoo, Bing and Facebook. Highlights of the
presentation include: A search engine primer; Google's new algorithm and the
impact on SEO (search engine optimization); Google maps/places and Google+;
Organic SEM vs paid SEM as well as the impact of social media and the
importance of content. You will leave this class empowered to make changes in
your own marketing efforts and as a result, will improve your search results in
less than 30 days.       

REGISTER
NOW



Workshop Presenter Maria Miranda
is the principal and
creative director of Miranda Creative, an award-winning marketing and
communications firm in Norwich, Connecticut. With a growing roster of clients
on a national scale, Maria and her colleagues manage or advise the new media
programs (websites, social media, mobile media) in a wide range of industries.
Maria is a regular presenter for many regional chambers, a guest specialist on
WFSB/Channel 3 and has led a variety of social media workshops nationwide.

About SCORE: SCORE® "Counselors to America's Small Business" is
a nonprofit association dedicated to the success of small business in America
offering free and confidential advice on starting your own business or
improving and growing your existing small business. All of our 40 counselors in
Southeast Connecticut are volunteers, receive no compensation, and are working
or retired business owners, executives, and managers. SCORE’s seven counseling
sites in Southeast Connecticut cover from Mystic to Guilford and north to
Norwich. For more information on upcoming workshops and free small business
counseling, visit sect.score.org. SCORE
was founded in 1964 and is a resource partner with the U.S. Small Business
Administration (SBA) and has 370 chapters in locations throughout the United
States and its territories, with 11,200 volunteers nationwide. Visit the
national SCORE website at www.score.org.